Optimizing Tools

Area Search Engine© / Chamber Search Engine© Powered by EctownUSA, LLC.

Did you know?

  • 85% of buyers go online during the buying process

  • 80% of those choose a vendor online

  • 70% use search

  • Of those who say they don't use search 27% actually do

We offer a LOCAL search strategy for your business!

The Chamber of Commerce and other organization realizes that most of the people today looking for information on a business within a particular community, do their research via the Internet.

Most people who want to find very detailed information on the community often use the Chamber of Commerce/Organization's website to do this.

This highly targeted traffic is now available to members by optimizing their online advertising program.

To expand the reach, the Area Search Engine© is available for many communities and is designed to showcase the members.

However, you must OPTIMIZE your advertising system for maximum results.

This valuable tool will help determine the most effective search terms to use for success.
When the Chamber of Commerce has all of the information on your business loaded into your Traffic Catcher System, the Chamber can promote your business online.

Full Optimization Means:

  • The necessary information on your business is loaded into the Chamber's system.
  • The information properly explains your business.
  • The words used in your information are words people will likely use when doing a search through the Chamber Search Engine.
  • The pictures loaded are likely to impress the viewer, who may be looking at your Traffic Catcher System information.

There are Several Ways to Implement Optimization:

  • As a Chamber member you qualify for FREE SUPPORT. You can get a question answered quickly through the Chamber Nation USA BASED support center by CLICKING HERE.

  • Optimizing your own business or organization is not difficult to do, but it will take you a few hours to do it right. This is a worthwhile investment of time to effectively advertise your business.

  • You can work with your Chamber to optimize your business through their many optimization programs. Some Chambers have already paid for this service to be provided to you.

  • Some chambers have launched the Chamber Nation, "Real Work Experience Program," which connects your business to the local schools computer lab. The students learn business from your interview with the Student(s), while you benefit from the student's digital workmanship. Once they are finished you then take over your own local ad network to update information and edit your ad displays.

  • You have the additional option to hire someone like Mr. Russ Flint, who specializes in optimization services for Chamber members. You can reach Russ at www.InternetRepresentative.com.

As You Write

Words are important. As you cut and paste or write information into the system, consider terms people might use to find your business.

These key words are used throughout the membership directory and Area Search Engine© to help people find you.

To help you understand the best words or phrases to use in your copy, we suggest you use this tool from Google®.

As You Search

One of the best ways to figure out how to optimize your local advertising program is to search Google® for similar businesses.

Pay attention to the businesses that come up first in the results and read the copy on their first page of their website.

There is a lot of valuable information to learn from this exercise. Everything you read and learn is directly applicable to your local search and advertising program.

As You Test

Testing your advertising system is easy and INSTANT. Unlike testing through national search engines that might take weeks or even months. Results through the local side of this system will index your changes instantly.

Begin your testing through the membership directory. Once you are satisfied with the search results this will be pushed out to Google® through site mapping technology.

In a few weeks you should begin to see results through the Chamber Search Engine© or Area Search Engine©, which is powered by EcTownUSA, LLC.

To learn more, please ask your membership organization or Chamber of Commerce to show you how they are using this information to promote their members.


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